Amgad Abdallah
Founder and Managing Partner
Twenty five years in retail, spent on the landlord side of the table, watching which brands trade and which do not.
Amgad built his career in retail real estate across Egypt and the region, leasing and managing the shopping centres that consumer brands compete to enter. City Stars, Palm Hills Developments and Pradera, followed by a decade inside Majid Al Futtaim, running City Centre Maadi and then Mall of Egypt before taking regional director responsibility across the West Region, with property management and collections among those responsibilities.
Two decades on the landlord’s side is an education most operators never receive. Which categories move and which stall. How a retailer reads a location and its catchment. What separates a brand that holds its place from one that is gone within a season.
His work then moved outward, into expansion and business development across West Africa, carrying Egyptian consumer brands into new markets and learning at first hand what those markets want rather than what Egypt assumes they want.
That is the experience Grove’s Modern Trade proposition is built on. Two decades spent on the landlord side of retail is an unusual preparation for distribution, and a useful one.
Grove is where that retail and commodities fluency meets a long standing involvement in agriculture.
From reading shelves to producing for them. From managing the assets that trade consumer goods, to trading them.
